MAXEMATICS — LOGO PACKAGE
Prepared by Chevis Zhou · AethrDesign


START HERE
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Open "Read me first — logo usage.pdf". Two pages, and it answers almost
every question anyone will ask you about this logo. If you are forwarding
files to a printer, a T-shirt supplier or a school, forward that PDF too.


WHICH FILE DO I SEND?
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Printer, sign maker, embroiderer, T-shirt supplier   ->  02 Print (PDF)
Web developer, designer, anyone using Figma          ->  01 Vector (SVG)
Word, Google Docs, Canva, PowerPoint, email          ->  03 Raster (PNG)
Website tab icon, phone icon, social avatar          ->  04 Favicon & avatar

When in doubt, send the whole folder. It is small.


HOW THE FILES ARE NAMED
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maxematics-<lockup>-<colourway>.<format>

  LOCKUP
    horizontal    the primary mark. Use this unless the space is square
                  or tall. Website, email signature, letterhead, slides.
    stacked-a     mark above the full name on one line.
    stacked-b     mark above "max" over "ematics".
    stacked-c     mark set to the exact width of the name — compact.
    wordmark      the name on its own, no symbol.
    logomark      the symbol on its own, no name. Only use this once the
                  full name has already appeared on the same surface.

  COLOURWAY
    color         full colour. The default. Light backgrounds.
    reversed      for dark backgrounds.
    mono-black    one ink, black. Contracts, faxes, engraving.
    mono-white    one ink, white. Dark garments, photo overlays.
    mono-violet   one ink, brand violet. Cheapest way to screen print
                  on-brand — one screen instead of two.

  The number at the end of a PNG filename is its width in pixels.


COLOUR VALUES
-------------
  Brand violet   #7C3AED    R124 G58  B237
  Ink            #140E1F    R20  G14  B31
  Plum           #1B1230    R27  G18  B48    (dark backgrounds)
  Soft violet    #A78BFA    R167 G139 B250   (accent, reversed only)

Nearest coated Pantone is 2665 C. It reads slightly softer than the screen
colour — see the usage PDF before committing to a print run.


THE TYPEFACE
------------
The logotype is Sora Bold (700), converted to outlines. You do not need
Sora installed to use any file in this package. Sora is free and open
source (fonts.google.com/specimen/Sora) if you also want it for headings
on flyers and documents.


ONE THING NOT TO DO
-------------------
Do not retype "maxematics" in Sora and use that as the logo. The x is
drawn artwork, not a typed letter, and typing one will not produce the
same shape. Always use a file from this package.


Questions: reply to the thread.
